Content Marketing in Modern SEO
In today’s SEO strategies content marketing holds an undisputed king position followed by relevant social signals. Long gone are times when people could just slap some low quality content on their blogs, over-stuff it with keywords, buy a few thousands of keyword-optimized cheap paid incoming links from questionable sites and enjoy first page rankings due courtesy of Google and other search engines.
Short Summary of
the Linking Strategy in SEO
Since then the link factor has been transformed through thousands of permutations and evolved into socially-oriented and authority-dominated search parameter. In fact, it’s a whole series of different parameters.
However, if you’re not a SEO expert, you can use the below sentence as a simplified recipe for the entire linking component of the search algorithms: “share your content though social networks, preferably through social influencers, find the way to get keyword-rich links from authority sites, and tastefully cross-link the content on your own site or blog, but don’t overdo it”.
The Problem of Frequent Content Updates
The recipe takes care of the linking component. Yet, as mentioned earlier, linking is now secondary to high quality content. And it’s strongly preferable that this content is updated frequently. Otherwise it’ll be difficult to rank high, especially for competitive keywords.
And here lies a problem.
First, you might not be a good writer. Second, you might not be an expert on the topics covered on your website (after all, smart marketers identify money making opportunities but they are not necessarily subject experts in the targeted niche markets). And third, you might not have enough time for frequent updates.
Sure, you can hire article writers or find guest writers or purchase PLR content and publish it with minor revisions. All those solutions have pros and cons.
If you ran dozens of blogs in different niches, it’s hard to find a writer who will be proficient even in a few topics. Writer who is good in reviewing apps and mobile marketing might know nothing about fashion, for example. So you have to hire a lot of different writers.
Guest writers are a great content source, but not very reliable – you don’t know when an expert would decide to write for you and when you’ll have a blank spot in the publishing schedule.
And PLR content… Well, it’s not unique. And if the majority of your site will consist of the duplicate content, you will be penalized by search engines.
The Difference Between Duplicate Content and Curated Content
However, let’s not confuse duplicate content with curated content. While search engines frown upon duplicate content, they love curated content. So what is the difference between the two types of content?
When you curate content, you take different pieces of highly relevant content from different authority sources and you put them together in one readable and informative piece.
If you take time to research the content and combine 5-6 pieces of information from different sources in easy-to read and logical order, there is a good chance that the resulted piece of content will be considered original.
Of course to increase the probability even further you should add your thoughts about the pieces you curate at the beginning, end and possibly somewhere in the middle of the article. Make it media-rich, add images and videos, and you’ll truly create a unique content.
So content curation is a possible answer to the frequent content update request from search engines. It takes less time to creating a content curated post than writing your own article yet it provides value to your readers and is welcomed by search engines.
The only problem is you have to go through different sources, analyze the material, try to find relevant videos and images… Though less time-consuming than writing your own content, it’s still a rather long process.
The Excellent Solution for Content Marketing
Though there are many content curation and video publishing plugins that can help you to speed up the process of publishing and turn it into an easily accomplished daily routine (instead of agonizing necessity to come up with your own content on a regular basis), they all fell short in one way or another.
Content sources are usually limited to Google news and Google Blog Search. For video curation you often have to buy a separate software or plugin. More often than not your license is limited to one site and for a multi-site license you’ll be charged arm and leg… And usually you have to pay a monthly or yearly fee for using the software…
I feel your pain. Here is a great news. Today the Ultimate Content Curation Solution was released. It’s not new, it’s been around for over a year now, and it’s been utilized by 6500+ members to discover, review, and publish curated content.
It’s called CurationSoft 2.0 and it curates content from multiple sources:
– Google Blog Search (popular blogs)
– Blekko Blog Search
– Blekko News
– Twitter (status updates)
– YouTube (video)
– Google News (mainstream news)
– Flickr (images)
– Wikipedia (wiki content)
and it also helps with link building from authority sources…
However, it’s never been available at such a low price (50% discount for 7 days) and probably will never be again. Plus, they usually charge users a yearly fee (as everybody else in the content curation industry). The yearly fee is dropped for 7 days. So you can get this software free and clear and use it forever. The team behind this Content Marketing and Curation Software is really good with updates too.
Go grab it now and then post your thank you comments below.